by Michelle Regel, CFRE, Senior Associate
Scott Stratten, author of UnMarketing, makes Twitter and Facebook seem a little less daunting and a lot more user-friendly by providing this basic premise: Start using social media as the powerful, emotive tool that it is to engage your stakeholders in authentic conversations and STOP expecting it to function solely as a virtual ATM for gift deposits. That was the key message I took away from Scott’s AFP Calgary & Area Chapter presentation last week on social media.
Read More
